It’s perfect if you are looking to deliver advanced video offerings like subscription VOD (SVOD) or transactional VOD (TVOD) services which are not available through the Direct Publishing solution. This type of app is customizable, both in terms of functionality and user interface. This is the iOS/Android-like native apps developed in Brightscript for Roku. The second approach, a custom built app, which is what we will focus on in this article. It does require content owners to purchase a CDN service and maintain a content feed to power the app experience. At the moment, it only supports monetization via advertising through the Roku Ad framework. This is perfect for anyone just getting started with a basic video app on Roku. Roku advertises this as a zero coding, cookie cutter branded app where you, the content provider, can simply upload video feeds into predefined user interfaces. The first is the Roku Direct Publishing web app.
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There are two possible approaches to developing Roku apps for publishing video content on their platform. Getting started with Roku App Development This helps you on a number of levels, from the initial integration/development phase right through to gaining traction and growing your audience once you are up and running. Roku is also investing heavily in content partner relationships, offering tools and support to help content providers to monetize their content offering through support for video ads, audience development and brand sponsorship advertising on the Roku user interface. This aggressive development is allowing them to compete against the likes of AppleTV and Amazon FireTV.Īffordability is also a big advantage for Roku, with prices starting as low as $29.99, it is a platform that is easily accessible to consumers in any market and is very likely to be a contributing factor to its worldwide growth in sales. They are also making significant investments into a wide range of devices to further accelerate user adoption including: Dongles, STBs, Roku OS which is licensed and distributed with Smart TV’s, Roku Speakers and Roku Touch Assistant. Since releasing their first streaming device, which carried Netflix (Roku DVP) in 2008, they have continued to maintain a leading position in United States, with over 37% market share of all streaming devices.Īccording to their own Q3 2018 earnings report, Roku has 23M accounts and streams about 6.2B hours of content making it one of the top performing streaming platforms and therefore a great option for content providers looking to acquire and grow audiences. Roku was one of the pioneers in streaming to over the top (OTT) devices at the very beginning of the cord cutting era.
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It is a platform that should be seriously considered by any content owner looking to expand their offering across emerging platforms. There are a lot of video streaming platforms on the market today, but in our opinion Roku stands out as one of the most powerful and user friendly solutions available. The new Bitmovin Roku SDK is a great place to start. Roku is a leading platform for video delivery, but Roku development can be a challenge for even the most experienced programmers.